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Franky Fresh Food and UpFresh merger officially given the green light

Family-owned fresh food wholesalers Franky Fresh Food and UpFresh were given the green light to effectively implement the announced merger.

In spring, the Depuydt family (Upfresh) and the Naessens family (Franky Fresh Food) announced their intention to join forces in one group. As required by law, the procedure was initiated with the Belgian Competition Authorities to meet all the usual conditions. The latter recently communicated its positive opinion, so the approval to merge is now officially a fact.

The new group has seven branches, more than 400 employees and 120 years of experience and entrepreneurship. The two families therefore face the future with confidence: "In addition to pride, we now feel the drive to put this beautiful project into practice with the greatest care. With the economies of scale, synergies and opportunities in various fields, this merger will bring nothing but positive evolutions for customers, suppliers and employees alike", says Kurt Depuydt. "The ambitions are big but healthy, with us obviously remaining the trusted partner for a broad & high-quality range of products with excellent service" adds Veerle Naessens.


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